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Quản lý Kênh

Hệ thống quản lý kênh phân phối của SaziHotel giúp bạn kết nối và đồng bộ với các OTA (Online Travel Agency) và kênh bán hàng.

Tổng quan

Module Quản lý Kênh cung cấp tích hợp channel manager:

  • Channel Dashboard: Tổng quan tất cả kênh
  • Provider Management: Quản lý kết nối OTA
  • Room Mappings: Ánh xạ phòng sang OTA
  • Rate Mappings: Ánh xạ gói giá sang OTA
  • Sync Operations: Đồng bộ inventory & rates
  • Channel Analytics: Phân tích hiệu quả kênh
  • Error Management: Xử lý lỗi đồng bộ

Các Chức năng Chính

1. Channel Dashboard

Dashboard tổng quan quản lý channel.

Connected Channels:

Channel Status Bookings (30d) Revenue
Booking.com 🟢 Connected 45 $15,000
Agoda 🟢 Connected 32 $10,500
Expedia 🟢 Connected 28 $9,800
Airbnb 🟡 Warning 15 $4,200
Direct ✅ Active 60 $22,000

Key Metrics:

  • Total channels: 5
  • Active connections: 4
  • Pending sync: 3 operations
  • Last sync: 5 minutes ago
  • Sync errors: 2 (needs attention)

Today's Activity:

  • 📥 New bookings: 8
  • 🔄 Inventory updates: 45
  • 💰 Rate updates: 30
  • ⚠️ Sync errors: 2

Xem chi tiết Dashboard

2. Provider Management

Quản lý kết nối với các OTA.

Supported Providers:

Major OTAs: - Booking.com - Agoda - Expedia - Airbnb - Hotels.com - Traveloka - Trip.com

Channel Managers: - SiteMinder - Cloudbeds - eZee - RMS Cloud - Beds24

Connection Setup:

  1. Select Provider: Chọn OTA cần kết nối
  2. Enter Credentials:
  3. Property ID
  4. API key/credentials
  5. Hotel code
  6. Verify Connection: Test connection
  7. Configure Settings:
  8. Default commission rate
  9. Currency
  10. Tax handling
  11. Booking notification settings
  12. Activate: Enable integration

Connection Status:

  • 🟢 Connected: Active, syncing normally
  • 🟡 Warning: Connected but has issues
  • 🔴 Error: Connection failed
  • ⚫ Disabled: Manually disabled
  • 🔵 Setup: Not configured yet

Xem chi tiết Providers

3. Room Mappings

Ánh xạ room types của hotel sang room types của OTA.

Why Room Mapping?

Mỗi OTA có cách đặt tên room types khác nhau: - Hotel: "Deluxe King Room" - Booking.com: "Deluxe Room with King Bed" - Agoda: "King Deluxe"

Mapping Table:

Hotel Room Type Booking.com Agoda Expedia
Standard Double Standard Room (2 Adults) Standard Standard Room
Deluxe King Deluxe King Room King Deluxe Deluxe Room, 1 King Bed
Suite Executive Suite Suite Room Suite
Family Room Family Room (4 Adults) Family Family Room, 2 Double Beds

Mapping Process:

  1. View Unmapped Rooms: Rooms chưa có mapping
  2. Select OTA: Chọn OTA cần map
  3. Map Room:
  4. Select hotel room type
  5. Select corresponding OTA room type
  6. Verify capacity matches
  7. Set price parity rules
  8. Test Mapping: Send test update
  9. Activate: Enable sync for this room

Mapping Rules:

  • One hotel room → Multiple OTA rooms (OK)
  • Multiple hotel rooms → One OTA room (Not recommended)
  • Capacity must match
  • Amenities should align

Xem chi tiết Room Mappings

4. Rate Mappings

Ánh xạ rate plans của hotel sang rate plans của OTA.

Hotel Rate Plans:

  • BAR (Best Available Rate)
  • Non-refundable
  • Advance Purchase 30
  • Mobile Exclusive
  • Long Stay (7+ nights)
  • Last Minute

OTA Rate Plans:

Each OTA has different rate plan structures:

Hotel Plan Booking.com Agoda
BAR Standard Rate Flexible Rate
Non-refundable Non-refundable Non-refundable
Advance Purchase Early Bird Early Saver
Mobile Exclusive Mobile Rate App-only Deal

Markup Strategy:

Set different pricing for each channel:

Base Rate: $100

Direct (Website): $90 (-10%, best rate)
Booking.com: $110 (+10%, 15% commission)
Agoda: $112 (+12%, 18% commission)
Expedia: $115 (+15%, 20% commission)

Rate Parity:

  • Traditional Model: Same rate across all channels
  • Modern Model: Direct always best, OTAs include commission
  • Dynamic Model: Adjust by demand per channel

Xem chi tiết Rate Mappings

5. Sync Operations

Đồng bộ inventory, rates, và restrictions.

What Gets Synced:

Inventory (ARI): - Availability: Number of rooms available - Rates: Price per night - Inventory: Stop-sell, min/max stay

Restrictions: - Minimum stay (min nights) - Maximum stay (max nights) - Closed to arrival (CTA) - Closed to departure (CTD) - Stop-sell (no bookings allowed)

Sync Frequency:

  • Real-time: Booking received → immediate inventory update
  • Scheduled: Every 15 minutes for rate/availability
  • Bulk: Nightly sync for all data
  • Manual: On-demand sync

Sync Process:

graph LR
    A[PMS Update] --> B[Channel Manager]
    B --> C[Booking.com]
    B --> D[Agoda]
    B --> E[Expedia]
    C --> F[Confirmation]
    D --> F
    E --> F

Sync Dashboard:

Operation Status Channel Time
Availability Update ✅ Success Booking.com 2 min ago
Rate Update ✅ Success Agoda 5 min ago
Restriction Update ⚠️ Retry Expedia 10 min ago
Inventory Sync ❌ Failed Airbnb 15 min ago

Xem chi tiết Sync Operations

6. Channel Analytics

Phân tích hiệu quả các kênh phân phối.

Channel Performance:

Channel Bookings Revenue Avg Rate Commission Net Revenue
Direct 60 $22,000 $367 $0 $22,000
Booking.com 45 $15,000 $333 $2,250 (15%) $12,750
Agoda 32 $10,500 $328 $1,890 (18%) $8,610
Expedia 28 $9,800 $350 $1,960 (20%) $7,840
Total 165 $57,300 $347 $6,100 $51,200

Channel Mix:

  • Direct: 36% bookings, 38% revenue
  • Booking.com: 27% bookings, 26% revenue
  • Agoda: 19% bookings, 18% revenue
  • Expedia: 17% bookings, 17% revenue

Channel Efficiency:

ROI per Channel: 

Booking.com:
- Revenue: $15,000
- Commission: $2,250
- Net: $12,750
- ROI: 467%

Direct:
- Revenue: $22,000
- Marketing cost: $2,000
- Net: $20,000
- ROI: 1000%

Insights:

  • Direct bookings most profitable
  • Booking.com highest volume
  • Expedia highest commission but good rate
  • Opportunity to shift more to direct

Xem chi tiết Analytics

7. Error Management

Xử lý lỗi đồng bộ.

Common Errors:

Error Type Cause Solution
Connection Timeout Network issue Retry sync
Authentication Failed Wrong credentials Update credentials
Invalid Room Code Room not mapped Create room mapping
Rate Out of Range Rate too high/low Adjust rate limits
Availability Mismatch Oversold Resolve overbooking

Error Dashboard:

  • Total errors: 5
  • Critical: 1 (needs immediate attention)
  • Warning: 3 (can wait)
  • Info: 1 (auto-resolved)

Error Actions:

  • Retry: Attempt sync again
  • Skip: Ignore this error
  • Fix & Retry: Correct issue then retry
  • Disable Channel: Stop syncing until fixed

Error Notifications:

  • Email alert for critical errors
  • Daily error summary
  • Slack/Teams integration
  • SMS for urgent issues

Xem chi tiết Errors

Configuration

OTA Account Management

Hotel Information per OTA:

  • Hotel name (may differ per OTA)
  • Hotel description
  • Photos (optimized per OTA guidelines)
  • Amenities list
  • Policies (cancellation, children, pets)
  • Contact information

Rate Settings:

  • Base rate strategy
  • Commission inclusion
  • Tax handling
  • Currency
  • Payment collection

Hotel Chain Configuration

For hotel chains with multiple properties:

Central Management: - Manage all properties from one dashboard - Bulk operations across properties - Consistent branding - Shared inventory (if applicable) - Chain-level reporting

Property-Level Control: - Each property manages own rates - Property-specific promotions - Local availability - Property settings

Rate Parity Control

Monitoring Rate Parity

Rate Parity Rules:

  • Direct website should have best rate
  • Or at least match OTA rates
  • Monitor competitor rates
  • Avoid rate violations

Parity Checker:

Daily scan all channels: - Compare rates for same room/date - Flag violations - Alert management - Suggest corrections

Enforcement:

If Booking.com rate < Direct rate: 1. Alert manager 2. Option to auto-adjust direct rate 3. Or adjust OTA rate 4. Document exception if intentional

Automation

Auto-Sync Features

Inventory Updates: - New booking → Reduce inventory across all channels - Cancellation → Increase inventory - Room status change → Update availability

Rate Updates: - PMS rate change → Push to all channels - Seasonal pricing → Auto-apply - Promotions → Sync to participating channels

Restrictions: - Min stay rules → Sync - Stop-sell dates → Sync - CTA/CTD → Sync

Smart Allocation

Intelligent Inventory Distribution:

Instead of equal distribution: 

Total: 10 rooms
Booking.com: 4 (highest converter)
Agoda: 3
Expedia: 2
Direct: Always available (no limit)

Based on: - Historical conversion rate - Channel performance - Seasonality - Revenue optimization

Best Practices

Channel Strategy

Tối ưu phân phối

  • Diversify: Don't rely on one channel
  • Monitor performance: Regular review
  • Test pricing: A/B test rates by channel
  • Direct bookings: Invest in website & marketing
  • OTA relationships: Maintain good partnerships
  • Parity compliance: Avoid rate violations

Sync Best Practices

Đồng bộ hiệu quả

  • Enable real-time sync for bookings
  • Schedule bulk sync during off-peak
  • Monitor error logs daily
  • Test mappings before going live
  • Keep credentials secure
  • Regular backup of settings

Commission Management

Quản lý chi phí

  • Negotiate commission rates
  • Factor commission into pricing
  • Track net revenue, not gross
  • Consider preferred partner programs
  • Evaluate channel ROI regularly
  • Shift traffic to lower-cost channels

Câu hỏi Thường gặp

Làm sao để connect Booking.com?
  1. Vào Channel Management > Providers
  2. Click Add Provider > Booking.com
  3. Enter credentials:
  4. Property ID (from Booking.com extranet)
  5. Hotel ID
  6. Username & Password (API credentials)
  7. Click Test Connection
  8. If success, click Save & Activate
  9. Setup room mappings
  10. Setup rate mappings
  11. Enable sync
Booking từ OTA không xuất hiện trong PMS?

Check list: 1. Connection status: Is OTA connected? 2. Sync enabled: Is auto-sync on? 3. Last sync time: When was last successful sync? 4. Error logs: Any errors? 5. Email: Check booking email 6. Manual sync: Try manual sync 7. Contact support: If still no booking

Làm sao để update giá trên tất cả OTA?

Option 1: Bulk Update 1. Vào Pricing > Room Rates 2. Update rates in PMS 3. Vào Channel Management > Sync Operations 4. Click Push Rates > All Channels 5. Select date range 6. Confirm sync

Option 2: Individual Channel 1. Update rate in PMS 2. Select specific channel 3. Push Rates to that channel only

OTA room mapping bị sai, sửa như thế nào?
  1. Vào Channel Management > Room Mappings
  2. Find wrong mapping
  3. Click Edit
  4. Change OTA room type selection
  5. Save
  6. Re-sync Inventory for that room
  7. Verify on OTA extranet
Làm sao để tạm ngừng bán trên một OTA?

Temporary Stop-Sell: 1. Vào Channel Management > Provider Management 2. Find OTA 3. Click Actions > Stop-Sell 4. Select date range 5. Confirm 6. Inventory becomes 0 on that OTA

Disable Connection: 1. Find OTA 2. Click Disable 3. All syncing stops 4. Can re-enable anytime

Liên kết Nhanh

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